
Just consider Polariod film. It is instant happiness. This well loved photography process has been quite endangered these last a few years, but it seems with much lobby and support the campaigners may have snatched a victory.
In June 2008 Polaroid stopped producing their analog instant film, and although this feels like an inevitable conclusion to the way technology has evolved, some have fought to keep the dream alive. The Impossible Project have made it their mission to produce a new film that is compatible with vintage Polariod cameras. They have produced a slick website and a convincing campaign that seems to have got Polaroid sitting up and paying attention. As a result Polariod have announced that they will re-launch some of their most famous Polariod Instant Cameras. The Impossible Project have been commissioned to create these new Polariod branded films in the middle of 2010.

So some exciting developments. Savepolariod.com have also created public interest, eager themselves to save the invention of instant film by Edwin Land from being abandoned. On their website they have been collecting stories in praise of the Polariod instant film. One that caught my eye was from haybale.org - Joe of New York city will send you your own personal Polariod picture of anything from anywhere in New York City. For a few cost-covering dollars you can have "a tangible record of a single moment in time shared by two strangers".
Personally there is a space in my heart for the happy-snappy film. It was a constant companion in my early years at art college, and reading peoples stories has reminded me of seeing my compositions appear before my eyes. Now hopefully future generations can have this satisfaction too.
Emma Julian
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