Peter Saville for Adidas

Graphic designer Peter Saville has collaborated with fashion brand Y-3 for the sports label Adidas. Best known for his album cover design, Saville has produced artwork for OMD (Orchestral Manoeuvres in the Dark), Joy Division, New Order, Pulp and Suede. 

New Order 'Power, Corruption & Lies' 1983

Orchestral Manoeuvres in the Dark LP, 1980

OMD 'English Electric' 2013

For this project Saville created prints and typography for the footwear by scouring the internet, using images and words from online forums, social media, and blogs. The collection is both a critique and celebration of internet culture, the good, the bad, and a comment on our endless pursuit as a society for the next big thing. 

The designs use Saville's typography and some interesting materials. Silver 'foil', acid colours, orange cord, purple netting. Yet somehow it works! The different materials, and some are very different, work well together. Some gaudy, some elegant - but bold.

The Y-3 brand is a partnership between fashion designer Yohii Yamamoto and Adidas. In 2011 Yamamoto was quoted saying ‘Ten years ago, together with adidas we created something that did not exist before and completely projected the future. My desire was and is to make sportswear elegant and chic. adidas is a very personal inspiration to me … it enriches my creative life.’

Where next for Saville? Well he is designing a visual identity for Kanye West, the musician. Find out more at Dezeen.