Just Fab: Branding, Signage and Web Design
This is one from the Design Debate archives: a branding project we created for Just Fab, an interior design and fabric showroom based in Launceston, Cornwall. Just Fab first came to us after seeing the hand-drawn bottle illustrations we had created for Wadebridge Wines . They loved their distinctive, illustrative feel and asked us to bring some of that character to their own brand. We worked with Just Fab on a new identity, refining their logo and developing a bold blue colour palette with an abstract, textural image that could be carried across the brand. The identity needed to work particularly hard on the exterior signage. The brief was simply to ‘stop traffic’ – safely, of course! – and the vivid blue certainly gave the showroom plenty of presence on the road through Launceston. We carried the same look through the stationery too, including letterheads, compliment slips and a beautifully bold business card. Next came the w...