Polaroid and The Impossible Project
Just consider Polariod film. It is instant happiness. This well loved photography process has been quite endangered these last a few years, but it seems with much lobby and support the campaigners may have snatched a victory. In June 2008 Polaroid stopped producing their analog instant film, and although this feels like an inevitable conclusion to the way technology has evolved, some have fought to keep the dream alive. The Impossible Project have made it their mission to produce a new film that is compatible with vintage Polariod cameras. They have produced a slick website and a convincing campaign that seems to have got Polaroid sitting up and paying attention. As a result Polariod have announced that they will re-launch some of their most famous Polariod Instant Cameras. The Impossible Project have been commissioned to create these new Polariod branded films in the middle of 2010. So some exciting developments. Savepolariod.com have also created public interest, eager themselves to...