"Shared Experience" TV Adverts: Halifax "A little extra help"
"Shared Experience" advertising; TV spots that are filmed in public places with, ostensibly, actual reactions from passers-by. They seemed to begin in earnest after the very successful Fallon adverts for the Sony Bravia. I have written before regarding the affect of those award wining spots, and so much seems to stem from them when analysed. The halcyon photography, folk music soundtrack and vérité direction, has been endlessly emulated from Orange to Berocca. Some work, others are embarrassing. Take a look at the latest from Halifax, their first advert to depart from the apparently troubled relationship with Howard, the previous face of the company: Again, they have filled their advertising with actual members of their staff, and they should be commended for that, especially when those chosen are able to convey the required level of sincerity. But they have altered the style and approach of their advertising campaign dramatically, approaching the established Delaney Lund Kn...