Touch Screen Phone Marketing
I have finally decided I can wait no longer and am going for a new phone. I have been waiting in the vain hope that Apple iphones will come down to a more realistic price, but now a mobile device with good quality internet access has become a necessity, not a luxury, forcing my hand. The technology in the iphone is very attractive, but cost has always been an issue, prompting me to examine different options. The souped-up standard mobiles initially looked a possible alternative, and as I already had a Samsung I took a look at the Samsung Soul. I also speculated that a Blackberry may supply the functionality that I needed, if not the brand name. The Storm jumped out as an option. But in the end, as a designer, I could not seperate the products from their marketing. The Samsung Soul for instance has been given a very feeble advertising campaign that absolutely baffled me as to the item itself. Take a look at the following spot: This was an advert designed for a pan European appeal, and ...