Vintage Sweet Potato Labels: Colourful American Packaging
I stumbled across this wonderful collection of vintage sweet potato labels at UPPERCASE and couldn't resist sharing them. Bold lettering, wonderfully unapologetic colour and playful illustration turn something as humble as a sweet potato into a proper little brand. Many of these old American crate labels use the words ‘yam’ and ‘sweet potato’ side by side. There is a reason for that. In the 1930s, Louisiana growers began marketing their soft, orange-fleshed sweet potatoes nationally as ‘Louisiana yams’, helping to distinguish them from other varieties. The name stuck, which explains why both terms appear so often in vintage packaging. As a graphic designer, I love seeing labels like these together. Different brands have their own personalities, but there is a wonderful visual language running through them: chunky typography, bright blocks of colour, illustrations, badges and ...