Norwich Castle's Simple Brand

I wanted to share some deceptively simple branding with you today. We can often be tempted to be a bit too clever when it comes to brand concepts and I think Norwich Castle's rebrand by The Click has the simple confidence that speaks volumes.

It may seem a little obvious to represent a castle by using its silhouette but the striking battlements have allowed for a really universal application across signage, websites and advertising. I just love every example of this brand, it is confident without shouting and fun as well as refined. 

Originally found at BP&O.