Deerz

I love this branding for online store Deerz. Reduced down to its simplest form, just 3 'stitches' showing a deer's head. 

Designed by Eskimo Design Studio, they created a new brand for the existing company as well as unique typography and product packaging. I really like the die-cut echoing the logo and revealing a little of the product. Deerz sell sweaters and pullovers with Scandinavian patterns and I feel the logo fits the brand perfectly.

Eskimo also created the tags and washing symbols, and I think, quite thoughtful packaging. The inner wrap kind of hugs the jumper, making the product feel special and cosy even before it is worn.

See more at Identity Designed.