Eyescream

Well this is quite unique. Not just a branding exercise but also an education. Taiwanese ice cream is very unusual, it is a 'shaved' ice cream made with Italian gelato and with a texture somewhere between sorbet and ice cream. 

The design company 'm Barcelona' had a two fold challenge. Firstly this ice cream was relatively unknown in Europe and secondly its pretty ugly! You are meant to pile masses on sauces and toppings in an OTT mound of escaping mess.

So what makes this a great brand is the thinking behind it. They deconstructed the product and gave it personality. This ugly mound became an endearing monster when the name 'Eyescream' gave birth to the idea of sticking on two eyes, and hey presto a character was born.

The funky illustrations give the flavours personality and the clean and well designed packaging makes the product very cool. 

Read more at ID.