Good design for Gimsel

I came across this really beautiful brand at the Dieline. Gimsel, based in Rotterdam, is an organic supermarket that began 25 years ago. Recently they approached Studio Beige to create a new brand. 

I just love the colours, stock and layout of the business cards, so Dutch in design. The illustrations are perfectly concise and neat. The retro feel is continued throughout the store and printed material. The layout and photography reminds me of some of the cookery books I have at home!

The website is bang up to date though with large photographs encouraging those taste buds. The whole brand is quite moreish.