UP

What a great brand for Israeli airline El Al. This well loved traditional airline needed a new brand to introduce their customers to low cost travel. The idea being that choice is key, customers can choose the services they require. UP needed to stand out in a competitive market, and I love the brand Tel Aviv based design company Open created for them. 

The bright blue and fluffy clouds are just so positive, they make me feel all happy and secure - good for an airline! Especially though, I like how the brand is applied so consistently. That is one of the parts of my job I love, applying the brand, or as I often refer to it, making it real. I've never had a chance to brand anything as big as an airplane though!

Found via ID.