London Luton Airport gets a fresh new identity

I love this new identity for London Luton Airport, I think it really is summed up by their phrase 'simplicity with a smile'. Airports can be very uninspiring places, so I am all for a little bit of joy to brighten the day. 

The L L A are used to great effect for the logo, very flexible and an interesting fresh palette of colours. The design was by London agency ico who were brought in right at the beginning of the project which I feel has meant that the brand and building blend seamlessly.

The icons are really fun too. It is a brand that celebrates creativity and helps to create an engaging environment that I wouldn't mind killing time in.

Originally found on ID.