Old meets new for Retroviral's new identity

 I just love the new brand for Retroviral designed by Nicework. They had a challenging brief - don't change the logo. When you are trying to move a company forward but the client is unsure of change it can be pretty tricky, but I think they struck the right balance. 

Taking the circled 'v' from the old logo and creating a brand with vibrant reds, muted neutrals, quirky old photographs and reoccurring circles. It is so important when branding to consider the whole, the tone, the voice and I think Nicework nailed it.