Make Me Lovely

The beauty market is saturated, full of promises and and competing claims. This product from South Korea is called simply "Make Me Lovely Cream". What I like about this smooth tube is the abstract pattern that surrounds the cream. I think all woman want to look their loveliest. The branding is fresh faced and youthful but also fun and classy. 

Designed by Triangle Studio this little tube would make me pause as a walked overwhelmed through the beauty isle. Whether it comes good on its title is another matter. But I think 'lovely' is an inner confidence that shines through, and perhaps it will shine through a smiling face smoothed with "Make Me Lovely Cream", who knows. Packaging-wise, spot on.   

Read more at The Dieline.