Linen Packaged Beautifully

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Navy blue card packaging for linens with die cuts

I came across this beautifully packaged product this morning and it made me pause. Klässbol is a Swedish company that originates from 1920. The family run firm have provided the Swedish royal household with linen and the Nobel Prize dinner since 1993. 
Great attention to detail with this navy card packaging

Circle die cut window to the linen beneath

Royal cress printed on the navy uncoated box

Dark text on the navy box shows real quality

The artisian's name is included on the linen packaging

With a history to be proud of they needed packaging that would communicate their quality and that would link to the designer and creator. The packaging was designed by Anna Tran and William Sörqvist and I think it beautifully holds what lays inside. The linens can be viewed through cut-out windows and hint and the product beneath.

Circle cut-out reveals the linen inside the box

White and black printed on a blue box to hold rolled linen

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