Better For You Ice Cream That Actually Looks Good

Now here is something I can get behind, no added sugar ice cream with great branding. I am not sure if we can get it in England yet, but I really liked the retro-feeling brand from Danish company Wauw! Strange name I know but apparently thats the feeling you get when eating healthier ice cream.

Branding-wise, they wanted to pitch themselves just right. Not to look 'light' and boring, or too high end but fun and accessible.

I like the round and bold font, it feels indulgent in its fatness. The circular scoops are pilled high and help differentiate the flavours. 

Oh I hope it makes it over here! See more at ID