A visual identity that works with touch

I saw this branding by Budapest-based agency Zwoelf and was really impressed. Their client, Csaba Mózes was a professional masseur who was also blind from birth. He wanted a new visual identity that would expand his client base. 

The design agency focussed on two things when creating Mózes' brand. First to create something that could in some way reflect Csaba's blindness, and second to make the outcome scannable by Csaba's fingers. An identity that was just visual would be excluding for him, so they drew on aspects of braille to make it more inclusive.

What I think makes this brand special is that they take the concept further. The dots of braille are elongated symbolising how a masseuse pushes points making longer or curved movements.

When Zwoelf made the presentation to their client they used clear relief paint gel so he could feel the concept. Quite brilliant I think really. It's a brand that works for the client just as much as for the customer, and looks brilliantly sleek and modern too. 

Found via ID.