Juicy Lu - delicious branding

I wish Juicy Lu was located near me, not Miami! I love the idea of really good for you fast food, yummy snacks and organic beverages. The branding is perfect, full of fun, understated and brimming with rainbow colours.

El Autobus are the designers behind this happy brand. The logo is very simple, hand drawn caps in a waxy pen, matched with simple illustration. The colour comes from the product, which looks proper tasty. 

Fresh, unfussy and friendly - lovely branding! Originally found at the Dieline.