BeauPeople

I have some of our new logo design to show you. We are about half way through on a project for a new company called BeauPeople. Our client had started a business in workforce development. The idea being to help companies have a workforce that delivers their aspirations, that works well together as a team, resolving conflicts and making the business the best it can be.

We met with Fiona a couple of times to get a feel for what she was wanting to communicate. Many influences came together to create the logo. Our client loved the simplicity of Japanese design, balance and harmony. The focus also being about people was a key point to bring out. Many ideas were put forward and together we chose this design.

The colour palette was important, warm colours reflecting Fiona's personality. We wanted to use a bold round font that would stand out but look modern and approachable too.

We have designed a letterhead template as well as some business cards. The next step is the website. We have a holding page in place and are working on the concept for the website itself. As this business grows so will the site, moving from an informative presentation of what BeauPeople offer to more of a resource to be used.

To see more of our portfolio visit our website.