Cass Art

Loving the new range of papers produced by Cass Art. The concept has been created by prominent design studio Pentagram. Angus Hyland has been working together with Cass Art for 10 years now, working on the new direction for this London-based traditional retailer. 

The new focus for Cass Art's brand is to 'Fill this town with artists', they want art to be accessible, and everyone to realise they can do it - and afford it.

The result is very simple, using the stock and the paint medium to express the quality of the product - and it really works. I love the abstract nature and how the texture just bleeds through. Really makes me want to pick up my paint brush and paint, which I think is the idea. 

Found via The Die Line and Design Vagabond.